Episode 125
Ep. 125: Starting a New Business / Building a Brand
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the steps she's taken to help build her and her husband Owen's new Landscaping Business. This episode focusses on getting the Marketing, Promotional and Communication Assets right from the outset, and how it sets you up to succeed in the long-term, regardless of industry.
- Finding the right business Name. (04:00)
- Go Big or Go Home! (plus using ChatGPT to brainstorm potential names). (12:00)
- Registering your business name, and domain names. (13:30)
- Get a professional email address. (17:50)
- Finding the perfect logo. (using Design Crowd). (18:45)
- Sourcing options for the Formscape Outdoor Solutions logo. (24:15)
- Instagram and Facebook Accounts. (plus using Facebook Groups to get Clients). (30:45)
- Optimising domain names and email addresses for memorability and ease-of-use. (34:00)
- Get a dedicated business phone. (37:30)
- Using AI to help write blogs for the Formscape website. (40:00)
Follow the Formscape Journey: https://www.instagram.com/formscape_outdoor_solutions/
Rate and Review the Podcast in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Podcast in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
