Episode 141
Ep. 141: How to Stay Consistent with Your Salon Socials (even when you're busy AF).
In this week's episode Lauren discusses how you can stay consistent and effective with your Salon Socials, even when you're busy AF.
• How consistent social media marketing was crucial in Lauren growing multiple successful beauty businesses since 2014. (02:45).
• Getting to 5,000 Followers. (09:30).
• Don't put Content Creation last on your To-do list. (12:00).
• Put a time limit on your Content Creation block for the week. (14:00).
• We want Customers, not just Followers. (16:00).
• Staying consistent is paramount to your success. (19:00).
• Test and refine a weekly posting structure.
An example plug & play posting framework from Lauren. (21:00).
- Monday: Educational post.
- Tuesday: Showcase a transformation or a Before & After.
- Wednesday: Post a Client testimonial or review.
- Thursday: Personal connection post.
- Friday: Bust a myth or share a useful clarification.
• Batch your content creation. (28:30).
• Use your Notes app. (29:15).
• Focus on the right metrics. (30:45).
• We want Local High-trust Followers. (31:30).
• Content Creation in the age of AI. (32:45).
• The InShot app for video editing. (35:00).
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
