Episode 116
Ep. 116: Stop Posting This Type of Content if You Want to Get Booked and Busy
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In this week's episode Lauren discusses 5 Different Types of Social Media Content that might be working against your goals of getting booked and busy in your Salon.
"Get specific about the type of Client you want to attract to your Salon, and craft your Social Media Content to appeal to that exact type of person" ~ Lauren Lappin.
- Stop creating and posting educational content around your profession that is aimed at other Industry Professionals and not at your Ideal Clients (04:30).
- Stop posting extreme close-ups of the eyes with jargon-heavy copy in the caption (06:30).
- Stop posting policies, rules and price rises (09:00).
- Stop putting out Reels and Posts making fun of Clients, or complaining about Clients (11:00).
- Stop reviewing commercial products and/or non-retail product ranges (13:45).
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
